Ever since Android stepped into the scene, other platforms (BlackBerry especially) have been having a hard time. But what could be the reason for that? Well, in my opinion it’s the open sourced nature of Android that has brought it where it is today. On the other hand there is Apple, which has a different set of customers with slightly different mindsets. The iPhone was launched in 2007 with much grandeur by Apple. Back then the iPhone was one of a kind, now with the emergence of Android, we get to see an array of devices. Though as some argue, iOS provides better or similar functionality compared to Android. It’s a matter of preference really if you ask me. Some prefer better functionalities, while some don’t need that many functions on a phone.
And now to spice things up a little, comScore has conducted a survey which mentions certain statistics related to the market share of each platform. And as many would expect, Android is making merry on top. The platform now has over 36.4% of the total U.S smartphone market. Android is followed by none other than iOS which holds about 26% of the total smartphone market in the U.S. Though it seems like Android is on top, we must not fail to note that iOS doesn’t have as many handsets as Android has. There have been only 4 iPhones launched in the market so far. BlackBerry however has been losing market share constantly with the likes of Android and iOS dominating the field. RIM’s BlackBerry currently holds about 25.6% of the market share in the country. Following BlackBerry is Microsoft with over 6.7% and HP’s webOS with 2.6% of the total market share. The survey was conducted among cellphone users above the age of 13. The numbers are taken from a span of 3 months, February to April.
There’s not much surprise with the top cellphone OEM in the country. Samsung ruled the pack with over 24.5% of the market share in the United States. This was mainly possible because Samsung manufactures both Android and Microsoft’s Windows Phone 7 handsets. Second on the list is LG hailing from the same country as Samsung (South Korea), with over 20.9% of the share. American manufacturer Motorola came in at third as of April, with over 15.6% of the market share in the U.S. Fourth and the fifth spot went to Apple and RIM who managed to hold about 8.3% and 8.2% of the handset market respectively. And this survey too was conducted on users above the age of 13.
These surveys seem to a bit inaccurate at times because a recent survey suggested that Android has dropped its market share by 1%, but this survey seems to state otherwise. We just hope there are good handsets in the market and the ones that we like. With the likes of the Samsung Galaxy S II, HTC EVO 3D, HTC Sensation still to be launched in the U.S, we think there could be some increase in Android’s market share. Well, not to forget Apple’s iPhone 5 which is being eagerly anticipated by all, this could give a big boost to Apple’s market share.
(The stats mentioned above are only of the top 5 brands)
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